“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
Ever wondered why display advertising doesn’t give you the return you hoped for? Perhaps you keep seeing irrelevant ads despite doing everything to understand and target your audience. Well, you’re not alone.
These problems can arise from traditional ad buying techniques which can be inefficient, untargeted, and hard to measure. These are hurdles every business faces when trying to capitalize on their digital advertising.
An effective solution is to adopt programmatic advertising. Through real-time bids and audience insights, programmatic ads can make your digital marketing efforts more efficient, accurate, and measurable.
Single Grain, a leading digital marketing agency, specializes in programmatic advertising. With our services, we can transform your display advertising landscape, making it more targeted, impactful, and profitable.
At Single Grain, we believe programmatic advertising is the future of digital marketing. By leveraging big data and artificial intelligence, we deliver highly personalized, timely, and relevant ads, significantly boosting your engagement and conversion rates.
We conduct comprehensive audits to understand your current advertising status. With data-driven insights, our team formulates tailored strategies that maximize your return on investment. We track and optimize your campaigns in real-time, using advanced analytics to keep your ad performance at its peak.
Through Single Grain’s results-oriented programmatic ad services, you can stay ahead in today’s fast-paced, competitive digital landscape.
Our key programmatic ad services include:
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They address the move towards consideration and awareness in ads, the creation of distinct audiences, and challenges in attribution and data reliability. The importance of investing in top-of-funnel traffic, analyzing beyond 90-day cycles, and the role of agencies in navigating data complexities are highlighted. The dialogue offers insights into adapting modern marketing strategies for sustainable growth.
We truly understand the complex world of programmatic advertising and have extensive experience across various industries. Our approach is unique in that we don’t just set up a campaign and let it run – we continuously monitor and adjust strategies based on real-time data. We believe in leveraging automation, but never at the expense of strategic human oversight. Our team of experts will work with you to create customized programmatic ad campaigns that resonate with your target audience and maximize your ROI.
Definitely! Programmatic advertising has the power to reach the right audience at the right time, with the right message. It employs real-time bidding, demographic targeting, and other advanced techniques to ensure your ads are seen by those most likely to be interested in your product or service. This can significantly increase your conversion rates, brand awareness, and ultimately, your bottom line.
The best platform for your programmatic ads really depends on your specific business objectives and your target audience. We have extensive experience with all major platforms, from Google Display Network to social media sites like Facebook and LinkedIn, and even emerging ad platforms like TikTok. We’ll work closely with you to determine the most effective platforms for your goals, ensuring that your ads reach the right people at the right time.
There is no one-size-fits-all answer to this question as the budget depends on various factors like your business size, goals, and the current market scenario. However, we are committed to providing you with a custom proposal that outlines how much you should invest in programmatic advertising to achieve your desired results. We believe in transparency and will guide you to make the most of your ad spend. Ready to take the next step? Let’s chat!
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Programmatic ads are one of the most cost-effective, customizable and data-driven methods of buying paid media. To get the most out of your ad spend, it’s wise to work with…
If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional…
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology…